So, Peloton's at it again. After riding high during the pandemic, it seems like they're still trying to course-correct. This time, they're axing around 11% of their staff, with the brunt of the cuts hitting the tech and engineering teams. Ouch.

If you remember, last August, they already chopped 6% of their workforce. They even warned investors that more layoffs were coming down the line in 2026. The goal? Trim a cool $100 million in annual spending. It's never good news when a company has to resort to these measures.

It seems their strategy to bounce back from the pandemic slump involves some new hardware. Peloton's rolling out gear with their Peloton IQ AI features. I guess they're hoping that fancy tech will bring back customers who've lost interest. The Cross Training Series, which includes a new Bike, Bike Plus, Tread, and Tread Plus, is supposed to be part of this revival.

Honestly, it's a tough spot to be in. Peloton had its moment, but now they're facing the reality of a changing market. It's going to be interesting to see if these AI features and cost-cutting measures can actually turn things around. I'm a bit skeptical. What do you think? Is this a viable strategy, or is Peloton just spinning its wheels?